|
Sl No
|
Course
|
Duration
|
Fee
|
| 1 |
E-Business |
2 months |
Rs 5393/- (US$180)* |
| 2 |
Customer Relationship
Management |
2 months |
Rs 5393/- (US$180)* |
|
*
Rs 4800 + 12.36% tax (Service Tax 12% with surcharge of 20% )
|
E-Business
- Planning and Implementation
Author
and Co-ordinator: Dr K B C Saxena
The course is designed
to equip participants with information regarding the
concepts, infrastructure required, models, environment
and security of an e-business. It also aims at providing
participants with an understanding of the importance
of an e-business and the issues involved in implementing
and planning the e-business operations of an organisation.
Course Overview
| - |
Introduction to the
concepts and infrastructure in terms of hardware
and software requirements |
| - |
Understanding the
e-business models, marketplaces and payment systems |
| - |
Assessing the e-commerce
security, legal, ethical and taxation issues involved |
| - |
Mastering e-business
planning and marketing |
| - |
Increasing
understanding through case studies and illustrations |
Eligibility
| - |
Managers/executives
from junior to senior levels in sectors such as,
FMCG, manufacturing, services and Information Technology,
keen to understand the concepts underlying planning
and implementation of an e-business |
| - |
Technical professionals,
including those engaged in Information Technology,
research and development and systems development
projects with commercial applications |
| - |
Executives/professionals
who wish to understand concepts in e-business in
order to broaden their knowledge base |
*Only graduates and above
having a degree from recognised Indian or International
Universities are eligible to receive the 'Certificate
of Participation' on completion of the course.
Customer Relationship Management
- Concepts, Tools and Applications
Author
and Co-ordinator: Dr G Shainesh
The course is designed to equip participants with the
concepts, tools, applications and implementation technique
of Customer Relationship Management (CRM). This will
enable them to understand the importance of CRM and
the issues involved in developing, implementing and
operating the CRM system in an organisation. It also
aims at developing the decision-making capabilities
in the area of CRM. In addition, the course apprises
the participants of the various schools of thought on
CRM and helps them understand the impact of CRM on the
economic growth of an organisation.
Course Overview
| - |
Introduction to the
re-emergence of relationship practices in the post-industrial
era and the concepts of CRM |
| - |
Assessing the organisational
need for CRM and the economics of CRM |
| - |
Understanding various
components of a CRM system and the major products
on CRM applications available in the market |
| - |
Understanding
the applications of CRM in different verticals and
contexts such as hospitality, telecom, financial
services, airlines, retail and business markets |
| - |
Assessing
various issues involved in the implementation of
a CRM system |
| - |
Supplementing
concepts through case studies and illustrations
from sectors such as hospitality, telecom, banking
and airlines |
Eligibility
| - |
Executives/managers
from sectors such as telecom, banking, airlines
and other services, who are desirous of understanding
the concepts in CRM |
| - |
Executives/managers
from sectors such as telecom, banking and airlines
who are desirous of enhancing their decision-making
capabilities with respect to the operations of the
CRM system |
| - |
Technical professionals,
including those engaged in research and development,
and systems development projects with related commercial
applications, etc |
*Only graduates and above having a degree from
recognised Indian or International Universities are eligible
to receive the 'Certificate of Participation' on completion
of the course.
|
